Content marketing can help generate new supporters and be used to strengthen existing relationships. By using content to help answer your audience's questions, content helps position you as a resource with something to offer. This helps build trust and credibility with your audience. Whether you're looking to support donor, volunteer, or other stakeholder engagement, this session will provide:
- a brief overview of how content marketing creates value for stakeholders
- identifying opportunities for content development among your audience (even if you have limited resources)
- examples from peers
- tips for building content plans into your team work plan
- how to deploy your content for maximum impact
This session will be led by Melanie Campbell, ReFrame's Development Coordinator. Melanie also works for ReFrame member, Rebuild Upstate, as a Community Engagement Coordinator.
